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- We've doubled up (and some client wins you should know about)
We've doubled up (and some client wins you should know about)
How we helped clients in geospatial & expanded the Locatix team
Exciting developments at our agency this week! And they directly translate to better results for your - and our - geospatial marketing efforts:
Webinars
We recently helped our client host the first successful webinar for their public participation tool (maptalk.com). With a little help from a large engineering firm joining in to present their case study, every single one of the 15 sign-ups showed up & had very positive reactions, so a few new projects will be landing in soon!
Building on this little win, we figured it’d be worth partnering up & set up another joint venture webinar about Public Participation & Digital Twins with another industry partner in the AEC-sector (architecture, engineering & construction). And we already doubled the sign-ups of the previous one!
Albeit we also got some replies saying people couldn’t make the time & day, that did however result in a few demo requests before the webinar even takes place. Shows again, sometimes you just have to set up a partnership & put a novel idea out there to get a bait.
(Now we’d love to put a little CTA here to invite you to it as well, but it is in Dutch this time..)
Content
For our client GeoApps (geoapps.nl) we continuously make posts on LinkedIn. Now truthfully, each type of post has very different scopes, and very different results, but we found one thing in particular to get a lot of success in both brand awareness and new demo requests coming in:
You guessed it - testimonials!
Nothing compares to putting your clients in the spotlight as a means to proof they’re doing something right in working with you.
After all, all their colleagues love to see the positive promotion around their business, and the network effects almost always lead to some demo requests from their partners & competitors rolling in.
Team Expansion
And most importantly, we've strengthened our capabilities with not one, but two new team members! Welcome to:
Our dedicated geospatial marketer Robin, bringing fresh expertise in location intelligence campaigns from his background in GIS, marketing & marine biology
Our dedicated appointment setter Dan to ensure we're connecting with the right decision-makers in mapping, with his experience in outbound sales in real estate
Jay & I are very happy with the growth, because this expansion means more bandwidth, specialized skills, and faster response times for your marketing needs in the mapping and location intelligence sectors.
With our growing team and expanded webinar expertise, we're better positioned than ever to help you with:
More targeted lead generation in the geospatial technology space
Enhanced & specialized capacity to take on your marketing
Greater reach through strategic partnerships and events
Higher quality content for ourselves & for our clients
Website development & AI infrastructures
Want to discuss more? Hit me up anytime through [email protected] or book a demo on the website right away: locatix.io
Best regards,
Justin Griffioen @ Locatix