Get most out of Marketing in Development & WebGIS

How to market highly technical services?

This week, I got the chance to do a talk about marketing in Christian Lutz’s awesome community around WebGIS Development. Christian is an absolute expert in WebGIS Development & knows all about it from both a technical & commercial standpoint. 

And funnily enough, Christian taught me WebGIS programming last year - which allows us to do all our website development projects now.

We covered:

• How GIS & WebGIS devs can actually find clients, jobs and sell apps - Christian’s pro tip: usually you don’t even want to mention GIS

• What works (and what doesn’t) in marketing spatial apps - all about strategy & positioning

• Product-led growth for geospatial tools - for lean teams who dislike marketing

Anyone interested in WebGIS Development would be highly recommended to join Christian’s community: skool.com/webgis

GitHub for Geodata?

Over the last few weeks our connections from the MapHub team started this brand new product: a GitHub for Geospatial Datasets, complete with versioning & tile services.

Put any geodata type in & share your map, or get a tileservice out. Use across any apps you’d like.

Spatial data siloes remain an issue to solve in geospatial, which this could help solve.

And interestingly, with a heavily product-focused team in a way their product is the marketing.

As people who use it will share their maps. In other words; they’re leveraging Product-Led Growth.

This week’s success stories at Locatix

This week, us and our clients also really started to get some balls rolling once again!

1. Real Estate SaaS: New Site Incoming
We're rolling out a new custom-developed website for our real estate software client. Clearer messaging, better funnel, more inbound traffic. Simple & effective.

2. GIS Client: Tender Won
One of our core GIS clients just won a tender bid for a major city in the Netherlands!

We’re now:

• Producing a tight promo video series to support rollout

• Rebuilding the website to attract even more municipalities

• Supporting their next R&D bids with even sharper positioning

Momentum compounds, so this is a major focus both for them & for us.

We hope to share more about this on the next newsletter edition…

3. Insurance Partner: Lead Gen Launch
We're establishing partnerships & soon to be kicking off lead generation for a new connection in the insurance space. A new vertical for us, but more or less the same playbook: an established product - yet in need of more clients.

Want to discuss more about marketing in geospatial? Hit me up anytime through [email protected] or book a call on the website right away: locatix.io

Best regards,

Justin Griffioen & The Locatix Team