Why most geospatial companies struggle with marketing (and how to fix it)

Hey Map Maker,

The geospatial industry is rapidly evolving, with new technologies and applications emerging at a fast pace. As such, businesses within this sector must remain agile and adaptable, continuously refining their marketing strategies to keep up with industry trends and consumer demands.

Online marketing strategies for geospatial

Digital marketing, for instance, is not a static field; it requires constant attention and adaptation to the latest algorithms, platforms, and consumer behaviors. Geospatial companies should invest in ongoing training and development for their marketing teams to ensure they are equipped with the latest skills and knowledge.

This might include staying updated on the latest SEO techniques, understanding the nuances of different social media platforms, and exploring new digital advertising opportunities as they arise.Content creation, too, should be an ongoing effort. Regularly publishing fresh, relevant, and engaging content can help maintain a company's visibility and authority in the industry.

This content should not only highlight the technical capabilities of geospatial solutions but also tell compelling stories about how these solutions have positively impacted clients and communities. By showcasing real-world applications and success stories, geospatial businesses can create a more relatable and persuasive narrative that resonates with potential clients.

Growing your business in geospatial

Moreover, targeted outreach efforts should be data-driven and personalized. By utilizing customer relationship management (CRM) systems and data analytics, geospatial companies can gain deeper insights into their target audience's preferences, behaviors, and pain points. This information can then be used to craft highly personalized and effective outreach campaigns that speak directly to the needs of potential clients.

Strategy & Partnerships

Strategic partnerships and collaborations should also be pursued with a long-term perspective. Building strong relationships with other industry players can lead to mutually beneficial opportunities, such as joint ventures (or JV webinars), co-branded products, and shared resources. These partnerships can also facilitate knowledge exchange and innovation, helping geospatial companies stay at the forefront of technological advancements whenever other domains like spatial computing and AI start overlapping with geospatial more & more.

The path to success for geospatial business

In conclusion, the path to success for geospatial businesses lies in their ability to effectively communicate the value of their solutions and build strong, lasting relationships with clients and partners. By embracing a comprehensive and dynamic marketing strategy that includes digital marketing, content creation, targeted outreach, and strategic partnerships, these companies can not only survive but thrive in the competitive geospatial market. As they continue to innovate and expand their offerings, they will be well-positioned to make a significant impact across various industries and contribute to the advancement of geospatial technologies worldwide.

Want a free audit of your online marketing for geospatial? Reach out to Locatix & we’ll book a free discovery call & see if we can help you with execution or just send over some free resources.