Where is Geospatial stagnating?

Hey Map Maker,

It’s been a few weeks since launching my marketing agency in geospatial, and I’ve already had some meetings with industry players.

Here are some insights that might help you fast-track your progress, land more projects, and build real momentum:

1. The Biggest Industry Bottleneck

Most companies in geospatial want to expand into larger markets but struggle with marketing.

No dedicated marketing team – or it's just not effective.

Great at tech, bad at sales – building solutions but not selling them effectively.

Lots of untapped potential – which means big opportunities if you position yourself right.

Of course, my agency helps with this. But the real value is in setting up the right infrastructure so they can scale in the first place.

That’s the opportunity: Businesses don’t want to be the best at GIS. They want to be the best business in GIS.

2. Where the Opportunity Lies for You

The geospatial industry is tough to break into. But any industry is—we're not special in that regard.

There’s work everywhere, but you might not be looking in the right places.

Here’s the thing: geospatial companies NEED help beyond just tech & development.

They need:

✅ Outbound & lead gen

✅ Paid ads & SEO

✅ Partnerships & integrations

✅ Tenders & proposals

✅ Testimonials & case studies

Most companies are good at development, but they lack the commercial & marketing expertise.

That’s a blue ocean.

If you're trying to build a career, an agency, or a product in geospatial, ask yourself:

Could you help a company run ads instead of cold outreach?

Could you set up webinars to drive leads?

Could you optimize their website to convert better?

Could you help them collect testimonials?

Or if you're more technical:

Could you partner with marketing teams for feature posts?

Could you build an integration or API?

Could you create a course or workshop?

There’s way more to geospatial than just coding in VS Code or QGIS all day.

3. Leverage > Ownership

Sure, you can build your own thing. But leverage is everything.

Rather than starting from scratch:

🚀 Work with existing players who already have traction.

🚀 Partner with those already doing outreach & just add marketing.

🚀 Help companies who create content but don’t do ads or webinars.

🚀 Tap into an existing ecosystem instead of building alone.

Even ESRI scaled via resellers & partnerships—not just tech.

Elon Musk only owns 20% of Tesla.

That’s why I run this agency: to help geospatial professionals add more value, in less time, with the right people.

4. Let’s Build Together

I can’t:

❌ Build the best GIS platform

❌ Be a world-class salesman & product developer at once

❌ Do the work of 8 people

But I can help companies grow & scale.

Is someone you know struggling with geospatial, or marketing? Send them to locatix.io!

And don't forget, you can do the same. If you feel lost, just think deeply: "who can I help best and how?".

Focus on that solution till its systemized, consistent & profitable, before you move on to the next one.